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PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,800 points of sale, including more than 2,400 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 27,300 people worldwide of whom around 13,200 are located in Thailand, where the Company manufactures its jewellery. One of the world’s three largest jewelry brands in 2009 measured by estimated retail revenue, present in more than 40 countries across six continents. Well positioned within the affordable luxury segment of the fine jewelry market offering modern, high quality, hand finished products. The collectible charm bracelet is its cornerstone product and fosters repeat purchases and customer loyalty.